A surprising fact we have come across is that more than half of world’s population is Online and even every third citizen of developing countries is using Internet. With this extensive usage, we have a whole new digital world where a new market has emerged with an entirely different approach.
Innovation in digital technology has entirely changed the way of a customer and the service provider to approach the new digital market. In India, today Computers (Laptops), Smart Phone and other devices have become an easy tool to access Internet for a person at economical price. Over 90% PC users and over 50% smart phone users perform their transactions (purchasing or selling) online. Rise in new digital market has brought competition in it as well. There are many methods for users to look for their desired products or services and so are for service providers to target their prospects (customers).
With keeping this high competition in mind, a working group of experts has emerged to deal with the marketing techniques online which were once called traditional marketers (without Internet) now called Digital Marketing Experts (for e.g. SEO Companies in Faridabad, SEO Company in Gurgaon etc).
One of the biggest benefit of this marketing is the cost invested by a company to promote is very less than the cost involved in marketing in traditional way. Even now companies are investing over 70% of their marketing budget on Online Marketing. Online Marketing has also opened infinite ways to aspirants (Growing Entrepreneurs) to start their own ventures by investing moderate amount of money on online marketing by approaching Digital Marketers to promote and raise their services demand.
In India, there are many Digital Marketing Companies (SEO Services in Delhi, SEO Company in Noida etc) which are easily approachable and provide effective services at economical price.
So if you are planning to start your own business journey and require targeting a market then approaching a Digital Marketing Company will be the right decision for you to increase your prospects.